THE PRIMAL SWEDE

Erik Calero Olsson

Before we proceed, let me briefly tell you something about myself and why it might be a good idea to listen to what I have to share. My name is Erik Calero Olsson, and I am a certified Primal Health Coach (holistic health approach based on 2.5 million years of human evolution through the Primal Health Coach Institute, USA. Additionally, I am a certified adventurer through the Adventure Academy in Stockholm.

Over a period of more than 10 years, I have dabbled in training and endurance sports, with a focus on ultramarathons and triathlons, in combination with entrepreneurship and personal development. Today, my focus is on coaching driven individuals who are open to new ideas and want to create real results in their lives. These are people who understand the importance of maintaining optimal well-being, reducing stress, improving sleep, managing weight effectively, and setting clear goals that include physical challenges, strength, and movement.

Furthermore, and this is crucial, I believe that all physical movement ultimately challenges you mentally. When you push yourself to go further, become stronger, and more resilient, you are also training your mind and mental toughness. You step outside your comfort zone, accomplish things you didn't think were possible, and learn what you are truly capable of. Exercise and movement are simply the optimal ways to achieve personal development and ultimately get to know yourself.

But first and foremost, for you as a reader to gain some perspective on who I am and what I have accomplished, I will list a few things I have achieved below. And, please, this is not to brag in any way. It may not even be an impressive list, that doesn't matter. It's possible you have done more things than me. The point is to show that anything is possible if you invest your time in the projects you want to realize, plan, train, and prepare the logistics to make it happen. Here's a taste below."

  • Solo Bikepacking Across America LA 2 NY 4268K

  • Spain2Sweden 3270K, 25 days, solo bikepacking.

  • Iceland by Wheels, a solo adventure across Iceland on an MTB.

  • Iron-Man Kalmar, triathlon, 3.8K+180K+42K (2 times).

  • First ultramarathon, running, Ultravasan 90K.

  • Long-distance cycling, from Gothenburg to Gibraltar, 5,000K, three months.

  • Completed two Swedish classics, involving running, skiing, cycling, and swimming.

  • Participated in over 30 different races, including running, swimming, and cycling.

  • Swissalpine, ultrarunning, 76K, Switzerland.

  • Cycled, hiked, and walked the pilgrimage route to Santiago 5 times, Spain.

Beyond Health & Fitness – A Global Perspective

While my passion lies in health, endurance, and performance, my background extends far beyond fitness. Before dedicating myself to coaching and adventure, I worked in international relations and global strategy, serving as Director of International Affairs at the University of Gävle and as a trainee at the European Commission in Brussels. My work involved analyzing global trends, developing international strategies, and building networks across continents. This global perspective has shaped how I approach human resilience—not just in sport but in life. Whether it's navigating high-stakes international affairs or enduring a 5,000 km solo cycling expedition, the key to success remains the same: adaptability, mindset, and a primal drive to push beyond limits.

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