Press & Media
Welcome to the Primal Swede’s media hub. Here you’ll find my latest podcast appearances, workshop highlights, and other media features. For media inquiries or collaborations, feel free to reach out.
About Erik the Primal Swede
Before we proceed, let me briefly introduce myself and why my experiences might be worth your attention. My name is Erik Calero Olsson, and I’m a certified Primal Health Coach and adventurer with a background in endurance sports, coaching, and global strategy. Over the past decade, I’ve immersed myself in ultramarathons, triathlons, and solo expeditions, including biking across America and long-distance adventures across Europe. My focus is on helping driven individuals optimize their health, set ambitious goals, and execute their biggest challenges—both physically and mentally. I believe that pushing physical boundaries is the key to unlocking mental resilience and personal growth.
Inspirational Workshops & Lectures
I offer dynamic, hands-on workshops centered around the theme of "Plan Your Next Big Challenge"—a blend of goal setting, dreaming big, and executing on those plans with concrete tools and methods. As seen in the videos above, my workshops are designed to turn ideas into action. Every participant will leave the session with a real plan and a practical checklist for their own upcoming adventure, endurance race, or personal challenge. Drawing from my own experiences and past challenges, I share real-world insights and inspiration to help others push their limits. My workshops are also flexible and can be tailored to specific needs, whether for individuals, sports teams, or companies looking to inspire their employees with a mindset of resilience and structured execution.
Podcast Guest Appearances
I’ve had the privilege of joining several podcasts to share my mission: inspiring people to take action with concrete tools and methods. Whether it’s goal setting, mindset, cold plunges, or diet—especially a primal, low-carb, and carnivore approach to life—I aim to help others push their limits and unlock their potential.
On The Athletes Compass podcast, Erik Olsson, The Primal Swede, shares his journey from sedentary to ultra-endurance athlete, discussing mindset, nutrition, and primal practices for peak performance.
Erik Olsson, “The Primal Swede” is a Primal Health Coach and ultra cyclist. He joins Alex Corey to discuss nature, breathwork, cold plunging, and how a Primal lifestyle enables extreme feats with minimal prep.
Erik Olsson is a health and adventure coach who will inspire you to take that bucket list journey!
Engaging 30-Minute Webinars on Motivation & Action
I offer recurring, high-impact 30-minute webinars designed to help individuals unlock their inner motivation and take action. These sessions provide a hands-on approach to goal setting, mindset shifts, and building momentum toward personal and professional challenges. Journalists, event organizers, and companies looking for an engaging, actionable talk on motivation and resilience will find these webinars ideal for their audience. Participants leave with practical tools and strategies they can apply immediately.
Book Erik for Events, Interviews & Speaking Engagements
If you're looking for an engaging speaker, podcast guest, or workshop leader, I’d love to collaborate. Whether it’s a live event, corporate talk, podcast interview, or endurance workshop, I bring actionable insights, real-world experience, and a primal approach to performance and resilience.
📍 For bookings and inquiries, contact me at erikolsson@2strongarms.se or connect via social media.